Stop leading shoppers off of Amazon.

Start leading them to “add to cart”.

Take a look at the image.
⤷ Notice the difference?

The first item is angled off the page.
The second item is angled to add to cart.

This is a subtle change; but powerful.

Don’t believe me?
⤷ Try this exercise out right now.

Wherever you are RIGHT NOW, do this:

1. Turn your head to the right to see if someone is behind you.

2. Now turn your head to the left to see if someone is behind you.

Which felt easier and more natural?
⤷ Tell me in the comments.

(I know the answer.)