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Jul 03, 2024 12:00AM

Prime Day Strategy: Drive growth with Subscribe and Save. Offer hefty discounts, retarget past customers, and create custom storefronts to highlight long-term benefits. One brand saw a 475% increase in S&S revenue year over year.

Daniel Tejada | Link to post

Since #primeday is coming up on Amazon I decided to share a fun little nugget for you if you are in the consumable space.

FOCUS ON DRIVING SUBSCRIBE AND SAVE PURCHASES

They are so advantageous for growth on #Amazon

Like one of our brands is up 475% on S&S revenue year over year and that really helps for growth and profitability.

How can we leverage this for prime day?

1. Think about offering subscribe and save coupons even if the discount is hefty the repeat purchases are sticky!

2. DSP retargeting customers who have purchased but not repurchased. Prime day is a great time to re-engage past customers

3. Go wild drive customers to a custom storefront landing page where you maybe talk about the long term benefits of this product usage over time or how a customer can get a discount by signing up for subscribe and save

We got golden nuggets for days here Straight Up Growth = Amazon 📈and super duper cool dashboards we built to measure and drive actions on our end

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