Are you seeing TACOS start to creep up due to falling CVR% as Prime Day quickly approaches? While I believe shoppers will continue to be more price-conscious as we head into the second half of 2024 (largely due to economic uncertainty and rising costs), consumers will continue to do product research and basket-build leading up to the event.

Amazon shoppers who know "the game" will likely hold off on purchasing until the event, especially across high-priced products.

Currently, I'm looking for some heavy-duty e-bike locks for my wife and I as we live just outside of Eugene, Oregon, and do a lot of biking in town (if you know, you know 😅) Seatylock is doing a great job of educating shoppers who come in via "discovery keyword" (electric ebike accessories) on the functionality and advantages of their product.

Did I click this ad? Yes.

Did I save this product for later? Yes.

Am I going to purchase in two weeks when I know I can get 2 of these locks at a far cheaper price? Also yes.

I've done this process at least 8 times across other products & categories since Friday.

Strategize accordingly over the next few weeks... 🤠 Shoppers are researching and planning. Visibility within your respective category should be of utmost priority leading up to the event!

#amazonads #amazonadvertising #primeday2024 #btrmedia