Fall Prime Day is in full swing!
Some last-minute tips to maximize sales ๐
While bids control how much you pay per click, your budget is the valve that controls how many of those clicks you get.
If you tighten that valve too much, you risk missing out on the surge in traffic.
Prime Day traffic will deplete your budgets quickly, so you need to be ready to adjust in real-time.
๐ฃ๐ฟ๐ถ๐ผ๐ฟ๐ถ๐๐ถ๐๐ฒ ๐๐๐ฑ๐ด๐ฒ๐ ๐๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ๐ ๐ข๐๐ฒ๐ฟ ๐๐ถ๐ฑ ๐๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ๐:
Today, with margins slimmer and competition tougher, itโs crucial to protect profitability.
Prioritize increasing budgets insteadโthis allows you to capture more traffic without too much inflation to your costs-per-clicks.
๐๐ฒ๐ฒ๐ฝ ๐ง๐ผ๐ฝ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ ๐๐๐ป๐ฑ๐ฒ๐ฑ:
Identify your highest-converting campaigns and ensure they stay funded throughout the day.
Since real-time data isnโt available in the ad console, base your decisions on historical performance. What worked before Prime Day will likely work today.
๐๐ต๐ฒ๐ฐ๐ธ ๐๐๐ฑ๐ด๐ฒ๐๐ ๐๐ฟ๐ฒ๐พ๐๐ฒ๐ป๐๐น๐:
Set reminders to check your budgets multiple times throughout the day.
Use the "Almost Out of Budget" filter in the campaign manager to stay proactiveโit's your best friend today!
๐ง๐ถ๐บ๐ถ๐ป๐ด ๐ถ๐ ๐๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด:
The start of Prime Day can feel like a frenzy, with budgets being depleted left and right.
Consider splitting your additional allocated Prime Day budget in halfโuse the first half in the morning and the second half later in the day.
This helps you capture traffic after competitorsโ budgets have been exhausted, giving you an edge.
๐๐ฑ๐ท๐๐๐ ๐๐ฎ๐๐ฒ๐ฑ ๐ผ๐ป ๐ฅ๐ฒ๐ฎ๐น-๐ง๐ถ๐บ๐ฒ ๐ฆ๐ฎ๐น๐ฒ๐:
Performance data in the ad console is not real-time. This can feel like flying blind, but sales data is real time.
If sales are trending up, you can confidently allocate more budget.
If total sales are up, your account can support increased ad spend without hurting your TACoS ratio.
๐๐ฒ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐๐ถ๐๐ต ๐๐ถ๐ฑ๐:
If you increase bids across the board, you will lose moneyโguaranteed.
Focus on your main keywords that arenโt in broad match, auto campaigns, or category targeting.
These broader match types can lead to exponential traffic increases and blow through budgets quickly if bids are too high.
Need Prime Day helpโright now? Leave a comment, and I'll be on it!
