Do you have a post Prime Day adjustment strategy?

We're anticipating a massive sales upswings, driven largely by an increase in clicks rather than more aggressive bidding strategies.

We expect to see our spend naturally rise to match the surge in shopper activity.

But what happens after Prime Day?

Typically, sales start to taper off post-Prime Day, yet ad spend often remains high.

Keeping ad spend elevated after the peak can drain budgets and lead to a big TACoS increase.

Here’s what you should consider:

Review Your Ad Spend: Post-event, take a close look at your campaigns. Are you still spending as if it's peak sale time?

Adjust Bids and Budgets: As shopper behavior normalizes, adjust your bids and budgets to prevent wasteful spending.

Analyze Performance: Use data from the sales event to understand which strategies worked and which didn’t, and apply these insights to future campaigns.


Staying on top of these changes is crucial for maintaining efficiency in your ad strategy as you transition out of the high-intensity sales period.


#Amazonadvertising #PPC #Amazonseller