🚨 Post-Prime Day Budget Optimization Tips 🚨

After the Prime Day rush, it's critical to avoid overspending and ensure your campaigns are set up for sustainable success. Here’s a quick but powerful tip on how to adjust and manage your budgets effectively in the aftermath of Prime Day. Let’s dive in!👇

Step 1: Review Your Campaign History

We all know that leading up to Prime Day, we're often ramping up budgets and making placement adjustments to capture as much traffic as possible. Now that it's over, the key is to revert those changes, but where do you start? Simple: Campaign History.

Head to your Campaign Manager and check the History tab. This is where you’ll find every budget change, placement adjustment, and bid modifier you made. If you didn’t take detailed notes on those changes, don’t worry—the history will give you a clear view of what was adjusted and when, so you can easily reset to your pre-Prime Day settings.

Step 2: Revert Budget, Targeting and Placement Adjustments

Once you’ve reviewed your history, start rolling back your budgets and removing any aggressive top-of-search placement modifiers that were boosted to capture Prime Day traffic. For instance, last night, we took this exact approach:

🔵 Reduced inflated budgets
🔵 Removed placement adjustments

This simple step can protect you from overspending, especially if you’re seeing lower demand immediately after Prime Day.

Step 3: Manage Campaigns at Scale

For those of you managing multiple campaigns, scaling this process can be time-consuming. Here’s where bulk operations can save the day. Download a bulk file from your account for today’s date and review the adjustments you made. You can easily lower bids to CPC levels or below and adjust budgets and placement modifiers across the board. This method allows you to quickly return to pre-Prime Day performance levels without manually editing each campaign.

Step 4: Look Ahead

Prime Day is behind us, but some of you might still be prepping for the next big event: Halloween. If you’re in seasonal niches, this is your time to start building momentum. For those working with evergreen products, it’s business as usual—continue optimizing your campaigns and driving consistent performance.

💡 Pro Tip: Keep an eye on any ongoing promotions or upcoming sales events. Adjust your budgets accordingly to avoid either overspending or underspending. Staying agile will give you a strategic edge moving forward.
Need Help? Reach Out!

We’re all in this together, and I’m always happy to share more insights or dive deeper into specific challenges you're facing. If this tip was helpful, drop a comment or DM me—I’m here to help you drive results and get the most out of your ad spend!

Let’s continue crushing it!