🚨 Be Honest. Your A+ Content Sucks 🚨

Harsh but a necessary truth to say out loud. Chances are that if you're reading this, you have neglected your A+ content and feel guilty about it.

I get it. It gets placed on the back burner all too often. I'm guilty of this too.

Even worse is when a brand owner attempts to "ace" their A+ content but ends up doing more harm than good. I see this all the time with the "From the brand" module.

Some brands have UGLY content in this section that can actually negatively impact your conversion rate.

So, what does GOOD content look like here? I'm glad you asked!

One great example is Llama Naturals.

✅ Authority established through the mention of over 100,000 happy customers.
✅ Founder's Story front and center.
✅ Clickable scroller with beautiful infographics.
✅ Doctor testimonial!

They truly knock it out of the park with this. "From the brand" might just be the most important section of your A+ content.

In a world where all your competitors have access to the same designers and AI graphics tools, your last weapon is leveraging your brand story.

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P.S.

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