Personal pages on LinkedIn crush company pages in reach & engagement.

Here’s how this translates to Amazon brands ↓

People buy from people, not companies.

1. Show Your Customer Avatar:
→ Put a face to your product. People relate to people, not logos.
→ Highlight how your product fits into their lifestyle.
→ Make it obvious who should be using your product.

2. Demonstrate Product Usage:
→ Show real people using your product in everyday situations.
→ Use videos, photos, and testimonials to bring your product to life.
→ Make it clear how the product solves their problems or enhances their lives.

3. Feature Real People Living Their Best Lives:
→ Authenticity wins. Use real customer stories and experiences.
→ Showcase the benefits and joys of using your product.
→ Create a narrative that people can connect with and aspire to.

4. Avoid Mismatched Imagery:
→ If your product is for older folks, don’t show young people using it.
→ If your product is for dog owners, don’t show cats using it.
→ Stay relevant and relatable to your target audience.

People want to see themselves in your product.

They want to know it’s designed for them and will fit seamlessly into their lives. Corporate-driven, faceless listings fail to create this connection, leading to poor conversions.

TL;DR: Show real people using your product or kiss those conversions goodbye.

Get real.
↳ Connect with your audience.

"It all starts with the click." - Maya Angelou

As always, make sure to PickFu this to make data-driven decisions.

#AmazonCTR