An optimized Amazon brand store has a higher average order value and units per order than the account as a whole

Yet so many brands don’t optimize their stores

They treat their store like a catalog

Or they just dump products on the pages

Part of optimizing your store is generating and implementing a merchandising strategy, not just pretty pictures

That means curating your home page in a way that drives purchases and gets people to buy more

That also means curating your subpages so that they are easy to navigate and contain complementary products that consumers would or could buy together

To determine which products to feature and where to feature them, you should use brand analytics, retail analytics/business reports, potentially ppc/dsp data, and store insights

For the site map, you should rely on store insights primarily

What you shouldn’t do is clutter your store with lots of pages, products, or categories

You shouldn’t use the store primarily to try to sell losing products

If products don’t sell elsewhere, they won’t sell on the store

Below is the home page of the store the Nectar team did for Gotham Steel

This case study for the store shows how we increased units per order and average order value using these strategies: https://lnkd.in/e88_UUjr

Plus, it contains a nice before and after that you should check out

If you’re struggling with leveling up your content on Amazon, don’t hesitate to reach out to us