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Jul 01, 2024 12:00AM

Optimize main images for up to 160% sales increase on Amazon. Focus on analyzing competition, using bold callouts, playing with orientation and shadows, prioritizing legibility, and combining these tactics for maximum impact. Implement these strategies for higher CTR.

Daniela Anavitarte Bolzmann | Link to post

🛑 Here's how we optimize main images for clicks

To get our clients up to 160% increases in sales on Amazon...

There are 5 elements we focus on:

1️⃣ 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧

↳ Analyze competitors' main images - even outside your category

↳ Look for common themes and tactics to leverage


2️⃣ 𝐔𝐬𝐞 𝐂𝐚𝐥𝐥𝐨𝐮𝐭𝐬 𝐚𝐧𝐝 𝐄𝐲𝐞-𝐂𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬

↳ Highlight key benefits with bold, legible callouts

↳ Incorporate visuals like ingredient images for "scent appeal"

3️⃣ 𝐏𝐥𝐚𝐲 𝐰𝐢𝐭𝐡 𝐎𝐫𝐢𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐡𝐚𝐝𝐨𝐰𝐬

↳ Show multiple sizes or packaging variations side-by-side

↳ Use subtle shadows or lighting effects for depth

4️⃣ 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐋𝐞𝐠𝐢𝐛𝐢𝐥𝐢𝐭𝐲

↳ Make keywords, claims, and benefits crystal clear

↳ Signals relevance to searchers at a glance

5️⃣ 𝐏𝐮𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐀𝐥𝐥 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫

↳ Combine tactics for maximum visual impact

↳ Make your offering the most compelling option


Focusing on these 5 elements and your main images should generate a higher CTR instantly.

Give it a try and thank me later!

📍WATCH THE FULL VIDEO 👉🏽 LINK IN COMMENTS BELOW

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