🛑 Here's how we optimize main images for clicks
To get our clients up to 160% increases in sales on Amazon...
There are 5 elements we focus on:
1️⃣ 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧
↳ Analyze competitors' main images - even outside your category
↳ Look for common themes and tactics to leverage
2️⃣ 𝐔𝐬𝐞 𝐂𝐚𝐥𝐥𝐨𝐮𝐭𝐬 𝐚𝐧𝐝 𝐄𝐲𝐞-𝐂𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬
↳ Highlight key benefits with bold, legible callouts
↳ Incorporate visuals like ingredient images for "scent appeal"
3️⃣ 𝐏𝐥𝐚𝐲 𝐰𝐢𝐭𝐡 𝐎𝐫𝐢𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐡𝐚𝐝𝐨𝐰𝐬
↳ Show multiple sizes or packaging variations side-by-side
↳ Use subtle shadows or lighting effects for depth
4️⃣ 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐋𝐞𝐠𝐢𝐛𝐢𝐥𝐢𝐭𝐲
↳ Make keywords, claims, and benefits crystal clear
↳ Signals relevance to searchers at a glance
5️⃣ 𝐏𝐮𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐀𝐥𝐥 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫
↳ Combine tactics for maximum visual impact
↳ Make your offering the most compelling option
Focusing on these 5 elements and your main images should generate a higher CTR instantly.
Give it a try and thank me later!
📍WATCH THE FULL VIDEO 👉🏽 LINK IN COMMENTS BELOW
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