Frequency Cap AMC-Driven Optimizations 🔶

Data provided by: Dustin Wassner / btr media

Let's talk about AMC, but first, imagine you're playing with LEGOs.

Do you consider yourself a Master Builder?

Well, think of AMC as having tons of LEGO pieces, each representing data, information, and facts about the individuals who buy stuff on Amazon.

For instance, AMC can help us understand how often someone sees an ad on Amazon.

It's super important because we want people to see the ad just enough times, not too many or too few.

In this case, this AMC lil feature is one of those "pieces" I mentioned above.

It's like making sure you show your incredible LEGO creation to your friends just the right amount of times so they think it's cool but not annoying. 😂

With AMC, we can see exactly how often someone sees an ad and if they buy something. 👊🏽

It's top-notch data that reveals who's viewing our ads and their actions afterward. 🤯

By leveraging AMC, we optimize our ads to attract more shoppers to your brand on Amazon.

Our goal is for them to interact with your brand just enough to convert them into loyal customers!

So, if you're interested in how we use AMC to make our ads awesome or want to chat, feel free to shoot a message to Dustin Wassner or me! 😊

#adtech #amazonppc #retailmedia #btrmedia