"How many clickable ASIN maps
does my brand story need?"

– this question was recently asked to me by an Amazon seller.

My answer was simple:

👉 2-3 permanent ASIN cards
[Best Sellers, Main Categories]

👉 1 changing ASIN map
[for new collections, deals etc.]

So ideally 3-4 cards.

Why?

↳ Our experience shows that the first three ASIN cards are the most actively used. From the fourth onwards, clicks and sales drop significantly.

Do you have multiple categories and want to keep all of them active (including brand store links)?

Then create more than one brand story.
This will increase traffic and maximize your sales.

What are your experiences?

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