New Sponsored Display Ad format spotted 🎯
We typically see around 10-25% of Store Page traffic being driven from Sponsored Brand Ads.

And as per Amazon -
"New-to-brand shoppers who visited a Store were 62.7% more likely to purchase compared to those who didn't visit a Store. And, when they did purchase, they spent 72.3% more on their order on average than those who didn't visit a Store.1"

This new Sponsored Display format, could be a good opportunity to increase your Store Page traffic, while simultaneously driving more brand awareness with a highly targeted Display ad.

The highlighted "Shop the Store" button stands out on the page and is a clear call to action compared to legacy Sponsored Display creatives.

I would expect to see an increase in CTR if deploying this ad type.

**Any theories around the line between SB and SD blurring, or the future of SD and ADSP with this rollout? 🤔

***Also, love that Rufus is pulling context from imagery to verify product information and drive authority in its responses. 📝