New Feature - Sponsored Display lead gen for businesses not selling in the Amazon store!

The new lead generation ads (beta) allow you to capture interest from shoppers who have shown interest in your brand. It’s built into the natural ad experience, helping brands that don’t sell on Amazon grow their business by collecting customer leads instantly.

How does it work?
Through lead generation ads, customers can engage with ads to sign up for information directly in the ad creative. Customers will not be diverted from the website where they interact with the ad. They can sign up instantly to get the information they want and then continue on their shopping, entertainment, or browsing journey without interruption.

Where will the ads appear?
These ads can be found in many locations across the Amazon store, plus thousands of apps and websites. Placements can be found on the Amazon homepage and product detail pages, owned and operated sites like Twitch and IMDb, and third-party destinations. Placements are automatically selected based on your targeting tactic and optimized to help drive your desired outcome.

Why does this matter?
Amazon Ads has a vast network of properties and billions of signals, which are the perfect tools for brands to engage with new shoppers. This new feature, specifically designed for brands that do not sell on Amazon, allows businesses of all shapes and sizes to use these rich signals to grow their customer base.

How can I get started?
If you want to build into this new beta, contact your PDM and ask for details. You can access these ads in the Ad console or check out Optmyzr and Fluency - Advertising Automation Platform, which have released updates that help advertisers looking to drive lead gen for their business.