The ability to generate SP and SB AMC Audience performance reports in the Ads API – this simplifies the process a lot 😊

Prior to this, you could either:
- Generate an AMC report, which was not so bad, especially since there is an IQL for it – but creating a Workflow and Schedule could be a little clunky depending on your access to the Instance…
- Manually viewing the performance in the UI – super easy, but zero scalability.

I like this addition to standard API reports because it will integrate into most tech stacks a lot easier - if you are already pulling V3 reports in your pipeline, then this is a very simple addition.

If you have any questions or need help getting started with AMC Audiences in Sponsored Ads, please reach out!