🚫 Creating a single main image isn't enough to maximize your Amazon listing's potential.
Here's Why Multiple Images Matter...

We see up to 160% increases in sales on main image testing.

Smart sellers use split testing with multiple image variations to optimize Click-Through Rates (CTR) and discover what resonates best with shoppers.

𝗞𝗲𝘆 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝘁𝗼 𝗧𝗲𝘀𝘁:

1️⃣ Image Composition
↳Remove all white space to look larger than your competitors
↳Test different product angles and orientations
↳Include both rendered images and professional photos to compare performance

2️⃣ Visual Elements aka Eye Candy
↳Experiment with eye-catching elements like splashes or ingredient illustrations
↳Test various product benefit callouts
↳Consider mobile-friendly text overlays that are easily readable on small screens

3️⃣ Product Presentation
↳Show the product packaging alongside loose items
↳Test different arrangements of the same elements
↳Test a square image vs a 4:5 vertical image
Split Testing Strategy:

𝗧𝗲𝘀𝘁 𝗦𝗲𝘁𝘂𝗽
↳Create 3-4 distinct main image variations
↳Pre-validate on PickFu and make any adjustments from that data
↳Run test on Amazon MYE for at least 2 weeks to gather significant data

What to Measure
↳ Click-through rates
↳ Conversion rates
↳ Overall sales velocity

Optimization Tips
↳ Make only one major change per variation
↳ Ensure all images comply with Amazon's guidelines
↳ If your image gets rejected by Amazon, don’t stress. Tweak it and upload again.
↳ There will be a difference in optimizing for Rufus vs optimizing for the consumer. Stay tuned for more as this develops.

Remember: The goal isn't to find one perfect image, but to continuously test and optimize to improve your listing's performance over time.