If customers cannot read it, why add it?

Optimize for the SERP - unless you hate money.

Take a look a Mueller.
→ Large brand on Amazon.

See that heart with the branding on it?
⤷ Ok - now try and read the writing below it.

(I bet you just squinted like this guy.)

It says "Total Satisfaction Assurance".

Couple things here:

1. That sounds very cold.
2. That is not a USP on Amazon.
3. You cannot even read it.

So why put it?

Here is what would have been better:

1. Quantity of waffles - 5 waffles
2. Size of waffles - 8" diameter
3. True USP - Nonstick surfaces

See the difference?
⤷ I knew you would, silly goose.