Jul 07, 2023 12:00AM
MediaMath’s exit opens doors for Amazon’s DSP. Amazon's DSP emerges as a promising alternative for advertisers post-MediaMath. With first-party data, exclusive placements (IMDB, Twitch, etc.), and comprehensive reporting through Amazon Marketing Cloud, it's a well-rounded choice. Plus, selling on Amazon isn’t a prerequisite. Thanks, Joe.
Joe Shelerud
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MediaMath was one of the first DSPs and certainly one of the more prominent ones.
There’s already a lot of talk of what other DSPs can fill the void for advertisers who utilized MediaMath’s platform… Google and Viant and other names have been thrown around quite a bit.
But how about Amazon’s DSP? You do NOT need to sell on Amazon to use their DSP.
If you’re among the advertisers scrambling to find a new platform, here are three simple reasons to explore Amazon’s DSP:
1️⃣ First-party data: As a shopping platform, Amazon’s data is highly relevant and closely connected to consumer shopping habits
2️⃣ Exclusive placements: Such as IMDB, Twitch, Kindle, Zappos, Prime Video, FireTV, Thursday Night Football, Freevee & more
3️⃣ Reporting: Amazon Marketing Cloud allows us to tie together incredibly granular datasets from Amazon DSP and external channels
Amazon also is integrated with 3P audiences and a huge supply network to allow us to scale spend. Since we’re fully integrated with Amazon’s platform, we can get you set up quickly if you’re in a pinch to find an alternative!
