Marketshare ➡️ Organic positioning ➡️ Advertising relationship

How do you know how much of the market you are capturing? Or how much more you have to capture?

We have been using Helium 10's Market Tracker 360 for this.
This allows us to understand -

🔶 How do your unit sales compare to the market?
🔶 What's the addressable revenue in the market?

Once you understand whether or not you have maximized your opportunity in a current market, you can better understand your positioning on -

🔶 Improving your profitability
🔶 Improving your organic positioning

The latter, is what most brands should be prioritizing.

If you are tired of being dependent on Amazon PPC to drive the majority of your sales, you need to start considering your placement on the page.

Your ads have a direct relationship with your organic positioning.

How can you maximize sales on Amazon?
Get ranked in the top 8 for your top keywords.

How do you do that?
By converting better than the category ✅
By driving more sales than your competitors ✅
(See point one)