Amazon's Market Basket Analysis (MBA) Is a Real Hidden Gem!

Market Basket Analysis inside Brand Analytics let's you see what other products customer buy with your products and you can leverage this information in many ways!

Amazon allows two combination filters.

Same Brand Combination Only
Most Common Use Cases:
🔴 Create Virtual Bundles for most common combinations
🔴 Cross sell with Asin targeting Ads.

Same Brand Combination Excluded
Most Common Use Cases:
🔴 New product launch ideas
🔴 Cross sell with Asin targeting Ads.

Go to Brand Analytics>
Consumer Behavior Analytics>
Market Basket Analysis>
Filter by desired combination.