Too many brands fail to use these strategies to increase average order value on their stores

Optimized brand stores have higher average order values and units per order than the account level

Yet so many brands treat their store like a catalog

Part of optimizing your store is generating and implementing a merchandising strategy, not just pretty pictures

That means curating your home page in a way that drives purchases and gets people to buy more

That also means curating your subpages so that they are easy to navigate and contain complementary products that consumers would or could buy together

To determine which products to feature and where to feature them, you should use brand analytics, retail analytics/business reports, potentially ppc/dsp data, and store insights

For the site map, you should rely on store insights primarily

What you shouldn’t do is clutter your store with lots of pages, products, or categories

You shouldn’t use the store primarily to move losing products

If products don’t sell elsewhere, they won’t sell on the store

Below is the home page of the store the Nectar team did for Hero Cosmetics

This case study for the store shows how we increased units per order and average order value using these strategies: https://lnkd.in/eCypRTvZ

Plus, it contains a nice before and after that you should check out

If you’re struggling with leveling up your content on Amazon, don’t hesitate to reach out to us