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Aug 31, 2024 12:00AM

Looky Loo faces Amazon certification hurdles for baby photos. Sellers must find creative solutions to showcase the product without using babies. Multi-channel marketing and innovative approaches are crucial for success in this new product category.

Steven Pope | Link to post

Amazon Sellers, ever tried to capture a baby's attention for that perfect photo? It's like herding cats, but with more drool. Enter the Looky Loo - a clip-on gadget that turns your phone into a baby whisperer.

"You want mom to buy this? You gotta show me baby getting happy looking at the camera." Truer words were never spoken. But here's the catch - Amazon's flagging it as a children's item, demanding certifications. Talk about a buzzkill.

So what's a seller to do? Get creative. Dress adults as babies for product shots. Launch a Kickstarter. Hit TikTok hard with influencers. It's time to think outside the crib.

Creating demand for a new product category isn't child's play. It's 10 times harder than riding the coattails of existing markets. But the payoff? That sweet, sweet 100-to-1 ratio when you crack the code.

👉 Show babies or bust
👉 Compliance hurdles need creative workarounds
👉 Demand generation requires multi-channel approach

Amazon may be throwing a tantrum, but that doesn't mean you can't rock this product launch. It's time to make some noise, turn heads, and get those shutters clicking. Ready to rewrite the playbook on baby photography accessories?

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