If you want to grow revenue without spending more on ads, focus on improving your conversion rate

Brands generally focus too heavily on their paid media

But that's only half the equation

It's easier to focus on paid media because you can make relatively easy tweaks to campaigns and potentially realize improvements faster

(as opposed to making creative changes and publishing them)

Paid media only drives traffic

Your landing page is what converts

So the longer you put off optimizing your PDPs, the more you lose out on conversions

And your ad spend is typically less efficient

Brands that have scale on PDPs only need to improve conversion rates by a basis point or two to gain singificant improvements

However, to make creative updates efficiently and effectively you need multiple processes

You need a research, design, and testing process

The purpose of the research is to determine what information should be included in the infographics.

You should be diving into reviews, competitor listings, market research, etc.

The design process should be based on the research and data that is fed back from the testing process

Marketplaces like Amazon are giving brands more and more tools to test creative

Use them!

And do you own data analytics to control for variables

We continually build on our research, design, and testing processes at Nectar

Our attitude is that we're never finished

We've even added and altered our creative service model to support more testing for our brand partners

Below are some sample infographics we did for Earth Rated

These are top-selling products that we helped them with after the rebrand

(I love the rebrand, FWIW)

We went with making the value props clear and concise

Which we distilled down from brand feedback, reviews, and more as part of our process

I've read many studies that consumers only read infographics that can be digested in approximately 1-3 seconds when shopping online

That means your key points need to come across quickly

We strive to make our infographics easily digestible

We don't want shopping to be challening or feel like homework for consumers

In my opinion, improving your image set is generally the #1 thing you can do to improve conversion rates

How are you approaching improving your content?