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Mar 10, 2025 12:00AM

Improve your Amazon sales by fixing your main image. A strong image boosts CTR, enhances SEO, and improves PPC performance. If CTR is below 2.5%, focus on adding clear keywords, showcasing packaging, and highlighting key details.

Steven Pope | Link to post

The fastest way to grow your Amazon sales? Fix your main image.

I’ve managed hundreds of Amazon brands, and one thing’s clear:

If your CTR is low, your main image is probably to blame.

A weak image doesn’t just hurt clicks, it drains PPC, kills rankings and your momentum.

A better main image can instantly change that.

I've seen brands double and even triple their CTR just by making these simple changes:

✓ Add a clear keyword buyers instantly recognize
✓ Show your product in and out of the packaging
✓ Highlight key details like size, features, or benefits

Listings go from 1.5% CTR to 4%+ in days with these changes.

If your CTR is below 2.5%, this should be your first move.

Amazon’s algorithm rewards clicks.

Get those right, and everything else, SEO, rankings, even PPC performance, starts to improve.

Swipe through for real before-and-after examples. Which one's your favorite?

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