I remember the moment I realized the true power of product photography for Amazon PPC. It was back in 2022, and I was struggling to improve the click-through rates (CTR) and conversions. A friend suggested that high-quality product photos might be the key. I was skeptical, but decided to give it a try.

When I uploaded the new photos, the change was immediate. My CTR and sales increased, and customers were spending more time on the listings, clearly appreciating the improved visuals.

Fast forward to 2024, and the landscape had evolved even further. I discovered AI and 3D rendering tools that could create high-quality images without a physical camera. Initially, I was doubtful. How could computer-generated images match real photos? But I decided to test it out using a service that created 3D models of the products. The results were impressive! The images looked incredibly realistic, and the customers loved them. No more worrying about lighting or angles—the software handled it all.

This journey taught me the crucial role of visuals in online sales. High-quality product photos bridge the gap between customers and the tangible experience they miss when shopping online. They make products feel real and appealing.

So, if you're an Amazon seller looking to boost your PPC results, focus on your product photography. Invest in high-quality images, explore AI and 3D rendering tools, and leverage Amazon’s A+ Content.

It made a massive difference for me, and I’m confident it will for you too.

📷 Most recently, Emma and I did a podcast on this topic. Listen to it here: https://lnkd.in/gQGcgrsa

🦡 And also read these blog posts. I'm sure you'll find them useful:

1. Top Tips For Amazon Product Photography In 2024: https://lnkd.in/gPz4x8-F
2. Amazon Enhanced Brand Content Vs A+ Content: https://lnkd.in/gWq4cy_U
3. Copywriting For Amazon: Mastering Product Listings: https://lnkd.in/gCbRBXSm