⭕ 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 𝐲𝐨𝐮 𝐡𝐢𝐠𝐡 𝐀𝐂𝐎𝐒 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬-

High ACOS can drain your budget if not managed carefully, especially when you’re aiming for profitable growth. If your campaign’s ACOS is high, it means your ad spend is taking a large bite out of your sales, which can hurt your bottom line. Here’s how you can handle high ACOS campaigns and bring them back on track.

✔ 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬- Lower bids or pause targets that drive up costs without enough conversions. Focus on keywords with stronger performance to maximise ROAS.

✔ 𝐔𝐬𝐞 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬- Add negative keywords for the irrelevant terms, reducing wasted clicks and helping keep costs down.

✔ 𝐀𝐝𝐣𝐮𝐬𝐭 𝐁𝐢𝐝𝐬 𝐛𝐲 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭- Adjust bids on high cost placements to control spending.

✔ 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐞 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠- Switch broad targeting to phrase or exact match, focusing on specific, relevant searches that drive conversions.

✔ 𝐑𝐞𝐚𝐥𝐥𝐨𝐜𝐚𝐭𝐞 𝐁𝐮𝐝𝐠𝐞𝐭- Shift budget from high ACOS campaigns to those with better conversion rates and ACOS.
By consistently working on these areas, you can manage high ACOS and keep your campaigns profitable.