Getting hashtag#Amazon to order a new product can be difficult. But here's the good news: It's not impossible!

So how can you get Amazon to order a new product? 🔎

𝟭- 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗮𝗻 𝗼𝗿𝗱𝗲𝗿 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗩𝗲𝗻𝗱𝗼𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 / 𝗔𝗩𝗦
Asking your Vendor Manager or AVS to order a new product may be the easiest way to get a product stocked by Amazon.

However, buyers and brand specialists will rely on Amazon's demand forecast. If it's a brand-new SKU without any sales history, outline why Amazon should buy it.

Mention national TV campaigns, social media campaigns, etc. to give confidence to Amazon's retail teams.

𝟮- 𝗨𝘀𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝗹𝗶𝗸𝗲 𝗕𝗼𝗿𝗻-𝘁𝗼-𝗥𝘂𝗻
Amazon introduced B2R to help vendors overcome the process of asking for manual orders. If you have access to Born to Run, use it. Even if Amazon won't accept your desired volumes, a smaller order can help to get the ball rolling.

𝟯- 𝗗𝗿𝗶𝘃𝗲 𝗼𝗳𝗳-𝘀𝗶𝘁𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗹𝗶𝘀𝘁𝗶𝗻𝗴
If you have no access to a Vendor Manager or a tool like B2R, direct off-site traffic to your new Amazon listing. This ensures Amazon receives demand signals that trigger its system to place an order. Once the item builds a sales history, Amazon will place larger orders over time.

𝟰- 𝗟𝗮𝘂𝗻𝗰𝗵 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗵𝘆𝗯𝗿𝗶𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆
Don't want to drive off-site traffic to an unavailable Amazon listing? Another way is to sell the item through a 3P Seller Central account. Once a sales history is established, you can list the product through 1P.

𝟱- 𝗢𝗻𝗯𝗼𝗮𝗿𝗱 𝗶𝘁𝗲𝗺𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗩𝗲𝗻𝗱𝗼𝗿 𝗙𝗹𝗲𝘅 / 𝗗𝗶𝗿𝗲𝗰𝘁 𝗙𝘂𝗹𝗳𝗶𝗹𝗺𝗲𝗻𝘁
No fan of selling through a 1P/3P hybrid approach? No problem. Another way is to set up a direct fulfilment or Vendor Flex model. This way, Amazon doesn't have to order the product into its FCs. And your product can become available from the day of its launch.

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What other strategies have worked for you?

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