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"Future pacing" is a technique that brands can use with their images to help consumers visualize a future state in which their product or service is integrated into their lives.

TLDR;
Use lifestyle images. Sell more.

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The idea is to use images to create a vision of what life could be like with the brand's product or service in the future, rather than just focusing on the product or service itself.

For example, a fitness brand might use images of people enjoying outdoor activities, such as hiking or biking, with their fitness tracker on their wrist.

By showing the product being used in context, the brand can help consumers visualize how the product could enhance their life and help them achieve their fitness goals.


Similarly, a food brand might use images of people enjoying a meal with their family or friends, with the brand's product on the table.

By showing the product being used in a social context, the brand can help consumers envision how the product can bring people together and enhance their overall dining experience.

To use future pacing, brands need to think about the benefits of their product or service and how it fits into the lives of their target audience.

Then, they can use images and other visuals to help consumers visualize how their product or service can make a positive impact on their future.

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