Custom images are getting mandatory from January, 31st, 2024 for Sponsored Brands Product Collection Ads. Here's your guide to navigating this game-changing update:

1. New Campaigns: As of January 31st, custom images are mandatory for all new Sponsored Brands Product Collection Ads.

2. Existing Campaigns: No need to worry if your existing ads lack custom images - they'll keep running until May 31st, 2024. However, to stay in the spotlight, make sure to upload custom images before the deadline!

3. Easy Editing: Making changes is a breeze! Simply edit your existing campaigns on the Amazon Ads platform and seamlessly add those eye-catching custom images.

Benefits of Custom Images as per Amazon Internal Data, 2022:

Campaigns featuring visuals typically show superior performance. On average, Sponsored Brands ads incorporating branded creative elements, such as custom images, generate a 50% increase in CTR and a remarkable 60% boost in branded search compared to ads relying solely on product images.

Don't procrastinate! Kickstart your custom image creation today to ensure your Product Collection Ads continue to shine on Amazon. Let's make 2024 a year filled with compelling visuals and unmatched engagement!

#amazonadvertising #amazonads #amazon #amazonppc