You can't sell expensive products on Amazon

That's a common misconception that many people and brands have

The truth is that expensive products sell really well on Amazon

As long as those brands have quality products and invest in content

The reason content is so important is that consumers don’t get to touch, taste, hear, or smell the product

In other words, the only sense you can directly influence is sight

(Will cover how to influence smell in another post)

Therefore, the only way they can assess the quality is through the content and reviews

And you can really only control the content in the short term

We work with a lot of brands that are premium in their category

And they are successful on Amazon because their content is commensurate with the quality of their products

Consumers aren't going to pay top dollar for products if your PDPs look cheap

It really is that simple

Below are a few examples of A+ premium and brand store homepages that the Nectar team has done for Fellow, Vibes, Earth Rated, Intellipure, Made In, and Bric's

Those are all brands that have a premium offering for their category

If you're an established brand that is premium and struggling with your content or conversions, don't hesitate to reach out to us.