Exciting news for those of you who advertise on Walmart.

Walmart Connect's Display Self Serve (DSS) ads platform is changing the way brands connect with shoppers. This self-serve option is a recent roll-out – so be sure to take advantage. Here’s what you need to know:

🔸 For those familiar with Amazon Ads, DSS is similar to Sponsored Display in that it is audience targeting which will display on Walmart.com and the app. Though, our team is happy to have more control with DSS when it comes to frequencies, lookbacks, custom audiences, and exclusions.

🔸 These DSS ads are as their name suggests, display ads, so they feature great visual elements and unique placements different from Sponsored Search ads. When coupled with Sponsored Search ads, however, the effect is a one-two punch which helps to ensure your brand is always top of mind.

🔸 Plus, DSS audiences are robust, containing significant proprietary data on shopper behavior from both digital and brick-and-mortar sources. This allows for full-funnel targeting at every stage of the shopping journey.
For us, that funnel looks like this:

ROS(Run of Site), Lifestyle/Lifestage
⬇
Competitor Views/Purchases, NTB, Keywords Targeting, Lookalike
⬇
Predictive Purchases or Category Views/Purchases
⬇
Brand Purchases or Views

As a brand, this translates to increased control, enhanced targeting, and better alignment with your objectives. For consumers, it means more relevant and engaging ads that enhance their shopping experience. A win-win.