"Estimated weekly performance across different bids"

Love this beta addition!

A lot of people don't understand the correlation between bid, RoAS, and sales, but I think this feature will help!

Also, since it comes up every Q and A..... suggested bids are just that....suggestions. The reason you can bid lower than suggested and still get impressions? Suggested bids are an average of all of the placements per keyword and the bids made on that keywords. A lower bid may still win, but you are going to get what you pay for, a lower traffic placement.

At the end of the day, Amazon Advertising is just real estate.
Location, Location, Location.

Want the highest traffic placement on Amazon?
Target relevant keywords and bid high.

Want to focus solely on profitability?
Adjust your bid based on your conversion rate and price, and accept the lower impressions / sales.

Want to do both?
Work with BTR Media.

We segment campaigns by strategy and goals in order to fluidly distribute our budget in a way that maximizes each of our goals.

At BTR Media we -

🔶 Have campaigns focused solely on maximizing profitability through great bid management and longtail keyword research.

🔶 Have campaigns focused on winning key placements at the top of search to drive sales volume and influence share of shelf.

🔶 Have campaigns targeting all of our key brand defense segments with strategic upsell opportunities.

🔶 Have campaigns built for education and awareness through creative utilization.

🔶 Have campaigns focused on audience segments for both retargeting or incrementality.

These campaigns, and the reporting behind them, allows us to shift between scale and profit as quickly as a brand may need.