👉 Time to get Ready to Maximize Your Amazon Sales This Black Friday and Cyber Monday 🚀

🚨 Black Friday and Cyber Monday are coming up soon — but is your Amazon strategy ready to handle the rush? Here are some steps/checklists to make sure you’re all set to maximize:

🔹 Get Your Deals Locked In
Make sure your deals are in place and highlighted in your listings. Eye-catching offers are essential to stand out during this competitive shopping period.

🔹 Replenish Ahead of Time
Amazon’s FCs get packed during BFCM, which can lead to delays or limited capacity. Replenishing your inventory early helps to avoid stockouts and ensure smooth sales.

🔹 Forecasting demand
While planning stock, it's useful to forecast. This can be based on last year's trends and current conversion. You can also check out other competitor products' trends last year and the sales increase. Further, useful to analyse what offers they were running and the impact.

🔹 Optimise campaigns

✔️ Minimise wasted Ad spend.
During events with high-traffic, wasted ad spend can skyrocket. Identify and minimise spend on bleeders (esp. if the budget is limited) and irrelevant search terms. This ensures your funds go to top-performing keywords and products, maximizing every dollar spent.

✔️ Pre-launch new campaigns
If you're planning to launch new campaigns, better to launch them a few days ahead for them to warm up and gain some data and momentum. These campaigns will pick up more quickly during the events.

- Focused strategy
Having separate focused campaigns for highly relevant and top-performing keywords, ASINs, and product categories, helps to allocate higher budget on them.

- Budget
It's also crucial to keep an eye on the budget consumption. Budget rules are useful to increase during late hours.

With a bit of prep, this BFCM could be your biggest event yet.