👉 Ad Optimization Checklist to boost Performance this Black Friday & Cyber Monday 🚀

As the year's most competitive shopping season rolls in, you need a strategic approach to make the most of BFCM events. Here are some important steps to optimize Amazon Ads to help boost Ad performance:

1. Reduce Bids on Bleeders
High-spending, low-converting targets usually see a much-increased Ad spend during the events, as the traffic goes up. This could drain the budget faster than ever.

2. Bump Up Bids on High-Performing Targets/Placements
Bids get more competitive during BFCM, which could reduce visibility for your important or even high-performing targets.

❗️But just increasing the base bids would also mean increasing them on placements that are less likely to convert (often that's product pages).
💡 So, it's more effective to slightly increase base bids and then let the placement bid % increase define on which placements bids should go up to show ads more on.

3. Have a defined Budget allocation based on Goals
Align your budgets with your advertising objectives so that the top campaigns don’t get sidelined.

4. Use performance-based Budget Rules
Budgets can deplete fast during BFCM. Don’t let your top performers go "Out of Budget". There comes the performance-based budget rules.

💡It's more effective to use multiple performance rules, as they can be stacked. E.g., Rule A increases 10% when ROAS is greater than 4, Rule B adds another 10% when ROAS > 5 and so on.

5. Keep a Close Eye
Automation is great, but manual oversight? Unbeatable.
Monitor campaigns throughout the day. Spot trends. Make adjustments. Stay in control.

6. Expect Data Delays
Ad metrics may lag during high-volume periods. Cross-check your Orders Dashboard for real-time sales data to ensure your decisions align with actual performance.

7. Double-Check Coupons & Deals
Ensure all coupons, deals, and discounts are live and functioning as expected and there are no glitches.

8. Keep Inventory in Check
Low inventory + ads = wasted spend. Even worse? Going Out of Stock (OOS).
Pause ads for items running low. Let organic sales do the rest. Stay in stock to protect pricing and momentum.