Earth Rated is leaving money on the table.

And the reason? The branding.

Let's look at this closer:

Current hero image:
→ Earth Rated is shown LARGE.
→ The solution? Much smaller.
→ Not too much transparency here.

My revised image:
→ Branding is still the same size.
→ However, "double coat" is much larger.
→ The "smear" has been added for transparency.

Why is this important?

I can see from the new hero:
→ Why I need this.
→ What it looks like.
→ What type of coat it is for.

Sometimes branding can overtake the image.
⤷ And doesn't convert people who don't know brand.

What do YOU think?