Earth Rated is leaving money on the table.
And the reason? The branding.
Let's look at this closer:
Current hero image:
→ Earth Rated is shown LARGE.
→ The solution? Much smaller.
→ Not too much transparency here.
My revised image:
→ Branding is still the same size.
→ However, "double coat" is much larger.
→ The "smear" has been added for transparency.
Why is this important?
I can see from the new hero:
→ Why I need this.
→ What it looks like.
→ What type of coat it is for.
Sometimes branding can overtake the image.
⤷ And doesn't convert people who don't know brand.
What do YOU think?