➡️Many sellers took a conservative approach to the 12-day BFCM sale, concerned about whether traffic would pick up starting November 21. As a result, many opted for the traditional sale window (T5: November 28–December 2).

➡️However, we’re observing a significant spike in traffic across multiple accounts and markets. This trend is holding steady and is likely to continue throughout the entire deal period.

➡️If you’re still hesitant, it’s time to reconsider. Launch your deal campaigns at 70–80% of your planned BFCM budget to make the most of this opportunity.