Dr. Squatch

$150 MILLION in sales last year.

But there's nothing special about their soap.

It's a handmade, natural product that anyone can make.

Here's the story of how their brand exploded:

(the impact of video content for modern brands)

2013 - Founded. Sales from social media ads

2013-2017 - Facebook ads, videos getting 5-10k views

2017 - Partnered with video marketing agency (Raindrop)

2018 - Agency made 3-minute video with comedian James Schrader.

Video published on YouTube.

Got 12 million views in 4 months.

Before that, usual revenue was $506M

2020 - Doubled down on video ads, new video ad got 90 million views in 3 months, reached 100M in sales

The video commercial costed $18,000 to produce but made $3M in revenue back

The lesson?

Collaborating with great content creators, especially comedians, is a cheat code for growth

P.S. Dr. Squatch also turned customers into brand ambassadors, giving them affiliate links with discounts

🙏 Thanks for reading!

♻️ Repost to give me motivation to keep sharing stories like this

Learn the fundamentals of building a brand on Amazon, for free

Read here