🚨🛑 We often show happy humans of varying skin colors in our designs.

It's 2024, most brands get it & I don't have to spell it out. But some...

Are clueless saying things like "I haven't ever thought about it"

Or give racial undertones, calling our designs "woke"

Let me be clear

Showing Your Target Audience in Your Images Isn't "Woke culture" - It's a SMART BUSINESS MOVE.

We don't use diverse models just to make a brand appear cool or inclusive or even politically correct.

It's a savvy marketing strategy that can directly boost your bottom line.

1️⃣ 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐞𝐯𝐢𝐝𝐞𝐧𝐜𝐞: 𝐓𝐡𝐞 𝐃𝐚𝐭𝐚 𝐃𝐨𝐞𝐬𝐧'𝐭 𝐋𝐢𝐞

↳Studies show that consumers are 2.5 times more likely to remember ads featuring people that reflect their own race, gender, and age.

↳When people see themselves represented, they feel a stronger connection to the brand and are more likely to engage with the content.

2️⃣ 𝐑𝐞𝐚𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬

↳Brands that feature diverse models in their advertising see, on average, a 15% increase in sales compared to those that don't.

↳Companies with ethnically diverse executive teams are 33% more profitable.

3️⃣ 𝐓𝐡𝐞 𝐑𝐞𝐚𝐬𝐨𝐧 𝐢𝐬 𝐒𝐢𝐦𝐩𝐥𝐞

↳People buy from brands they feel understand and relate to them.

↳Showcasing your target audience in your product images, infographics, and other visuals shows you know and value them.

↳This builds trust, loyalty, and ultimately, revenue.

So forget about "woke culture" - representing your customers is a smart, data-backed business strategy.

Start diversifying your visuals today, and watch your engagement and sales grow.