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Jan 20, 2025 12:00AM

Direct eye contact drives Amazon sales conversion. Top sellers focus on creating human connection through intentional gaze and welcoming expressions rather than staged lifestyle photos. This direct approach turns observers into active participants.

John Aspinall | Link to post

Here's what 9-figure Amazon sellers know:

Eyes sell.

While others shoot lifestyle photos:
- Perfect moments
- Natural scenes
- Casual glances
- Side profiles
- "Candid" shots

Winners create connection:
- Direct eye contact
- Intentional gaze
- Welcoming smiles
- Trust signals
- Human engagement

The psychology is simple

Looking in = Observer
Looking at = Participant

Zulay Kitchen gets it:
Their images you into the experience.

Stop shooting pretty pictures.
Start building human connection.

That's how you turn browsers into buyers.

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