We cut ACoS in half and increased sales by 24.7%
...in 7 days. Here's how 👇
It starts with deep analysis...
We noted roughly 10% of the total ad spend was going to a specific Sponsored Product exact match campaign.
Most of the ad spend was focused on one specific variation.
The problem?
The ACoS for this product had steadily risen over the past few months, negatively impacting account ACoS.
Meanwhile, another variation—the best seller—had limited ad exposure.
So we shifted focus in this campaign from Product A to Product B
Ad dropped
ACoS dopped
ROAS increased
Sales grew
...and the best part?
We kept our #1 spot in the category
These results aren’t accidental.
You can't SOP your way to this level of insight.
Routine optimizations won't get you here.
It takes years of experience to know exactly where to swing the hammer.
That's the team we're building đź’Ş