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Oct 14, 2024 12:00AM

Deep analysis led to a strategic shift in ad focus. By redirecting spend from an underperforming product to a bestseller, ACoS was halved and sales increased by 24.7% in just one week, while maintaining category leadership.

Elizabeth Greene | Link to post

We cut ACoS in half and increased sales by 24.7%

...in 7 days. Here's how 👇


It starts with deep analysis...

We noted roughly 10% of the total ad spend was going to a specific Sponsored Product exact match campaign.

Most of the ad spend was focused on one specific variation.

The problem?

The ACoS for this product had steadily risen over the past few months, negatively impacting account ACoS.

Meanwhile, another variation—the best seller—had limited ad exposure.

So we shifted focus in this campaign from Product A to Product B

Ad dropped

ACoS dopped

ROAS increased

Sales grew

...and the best part?

We kept our #1 spot in the category


These results aren’t accidental.

You can't SOP your way to this level of insight.

Routine optimizations won't get you here.

It takes years of experience to know exactly where to swing the hammer.

That's the team we're building đź’Ş

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