👉 This common Bid Optimization Mistake could be hurting Your Ad Campaigns:

➡️ Relying on a single timeframe to judge performance.

At the extreme end, we often see AI tools optimizing bids every single day based on single day performance as well. But this isn’t an effective strategy, as it ignores the bigger picture.

A better way?
Evaluate performance across multiple timeframes before making bid adjustments.

Analyzing different date ranges—like 7, 15, 30, or even 60 days—uncovers valuable insights that short-term data alone might overlook. Here’s why this matters:

- Identify Trends and Changes: Broader timeframes reveal seasonal trends and sudden shifts that daily or short-term data can miss. A campaign that looked slow last week could have had a steady growth over a month! Sometimes, there are momentary shifts in shopping behaviors as well that need to be considered.

- Assess True Performance: Keywords often fluctuate. Viewing performance across longer periods helps confirm if your bid adjustments are yielding lasting improvements.

- Stay Ahead of Competitors: While others may make snap judgments, a broader view allows you to optimize bids strategically, creating a competitive advantage.

➡️ Bottom line: Before making bid adjustments, review multiple timeframes. Taking a long-term perspective can lead to better performance and smarter decision-making!
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