We've just witnessed the largest Cyber Monday in history, with a staggering $13.3 billion in total spend, up 7.3% year over year. 🎉 Did you run out of budget and miss the peak? According to Adobe, Americans spent $15.8 million every minute between 8-10 PM yesterday.

The holiday season isn't over - there's still time to capitalize on consumer spending. With a compressed shopping period, expect continued high engagement through December. Ensure your budget can handle peak time periods - don't miss out on crucial sales moments. Yesterday's peak spending hours show the importance of flexible, real-time budget allocation.

While deals drive traffic, not every product needs a discount to sell. Focus on highlighting value and uniqueness for non-discounted items. Joe Shelerud has the data to back up the argument in his latest edition of “Deal or No Deal”. https://lnkd.in/gbde9DiP

Now is the time to take a moment to assess your performance and adjust your strategy accordingly. Use data from Cyber Monday to inform your approach for the rest of the holiday season. Don’t fret, many shoppers are still waiting, over the past few weeks brands have used advertising to generate signals that will help them be more efficient in their advertising. Look at your data, see if you have new audiences you can use, tweak your campaigns and get ready for the next 22 days.

Question for my network: How did your Cyber Monday go? What trends are you seeing?