How Coupons Supercharge Subscribe & Save Growth!

Coupons are a powerful tool to accelerate growth for Subscribe & Save.

By offering customers savings upfront, you give them a strong incentive to subscribe, which helps drive more first-time subscribers and grow your base of repeat buyers.

However, there’s a small downside—some customers may subscribe just for the coupon and cancel after their first delivery.

The current Amazon dashboard provides a pie chart that shows cancellations after one delivery, but I wish they would improve it by allowing filters by date range.

This would help us better understand if and when coupons are causing these cancellations and how we can optimize our strategy.

For CPG brands, Subscribe & Save is critical because it provides:

• Customer loyalty & repeat purchases
• Predictable sales cycles
• Higher lifetime value (LTV) for subscribers
• A competitive advantage in a crowded marketplace

Have you used coupons to boost your Subscribe & Save subscriptions? What has your experience been?