🚀 𝗕𝗲𝗳𝗼𝗿𝗲 𝘃𝘀. 𝗔𝗳𝘁𝗲𝗿: 𝗧𝗵𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗖𝗼𝘀𝘁 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗼𝗻 𝗦𝗕 𝗕𝗮𝗻𝗻𝗲𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 🎯

Recently, I launched two Sponsored Brands banner campaigns to test new creatives and analyze their performance. Initially, I ran these campaigns without cost control, manually setting and optimizing bids.

In the second week, I decided to experiment with Amazon’s Cost Control feature, aiming to keep the CPC near or slightly above the suggested desired value.

💡 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀?
After enabling Cost Control, the new banner campaigns showed significant improvement across key performance metrics:
🔹 Lower ACOS
🔹 Higher ROAS
🔹 Increased Orders
🔹 Improved CPC & CTR

📊 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗕𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻 𝗕𝗲𝗳𝗼𝗿𝗲 & 𝗔𝗳𝘁𝗲𝗿 𝗖𝗼𝘀𝘁 𝗖𝗼𝗻𝘁𝗿𝗼𝗹:
🔴 𝗕𝗲𝗳𝗼𝗿𝗲 (𝗙𝗲𝗯 𝟭𝟭 - 𝗙𝗲𝗯 𝟭𝟳, 𝟮𝟬𝟮𝟱):
📌 CTR: 0.38% - 0.65%
📌 CPC: £1.66 - £1.44
📌 Orders: 7 & 4
📌 ACOS: 122.48% & 209.70%
📌 ROAS: 0.82 & 0.48

🟢 𝗔𝗳𝘁𝗲𝗿 (𝗙𝗲𝗯 𝟭𝟴 - 𝗙𝗲𝗯 𝟮𝟰, 𝟮𝟬𝟮𝟱)
📌 CTR: 0.60% - 0.57%
📌 CPC: £1.08 - £1.14
📌 Orders: 14 & 10
📌 ACOS: 51.44% & 80.68%
📌 ROAS: 1.94 & 1.24

The difference between the two weeks was clear! Lower ad spend, better efficiency, and increased conversions.

Have you tested Cost Control on your campaigns?
Drop your thoughts & experiences in the comments! ⬇️