A common question that I've been asked plenty of times is how to know if Amazon products are listed in the right category, so let me give you a quick lesson about that (if you're getting started as a Seller trust me, you'll need this piece of information!)
Sellers invest significant time and resources in enhancing their Amazon listings. But here's a crucial detail that could be impacting your sales: Are your products in the right category?
Placing your products in the correct category can make a world of difference. πWhy? Well, when customers explore Amazon, they often navigate by browsing categories, bypassing the search bar, or narrowing their searches within specific categories. They can fine-tune their searches by choosing specific product subcategories.
Here's the catch – if your product categorization isn't precise, Amazon might shuffle them into the wrong category. π±The consequence? Your products may slip through the cracks and go unnoticed by potential buyers. π«
To assist in achieving accurate categorization, consider using the Browse Tree Guide (BTG) – a helpful tool in this process. π
Follow these steps to make the most of it:
1. Visit Inventory File Templates and BTG.
2. Download the appropriate BTG from the provided link.
3. Follow the guide's instructions to select the right categories and subcategories for your products.
4. Use the corresponding browse node IDs when uploading your inventory template file.
Mastering categorization with BTG simplifies the process and helps avoid the misplacement of products. π
Have you ever had products end up in the wrong category? Share your experiences and insights in the comments below! π¬