Increase CVR while keeping your Ad Spend the same 👇🏽

Your Content Strategy Matters More Than Your CPC

Let’s go beyond just the main image click-through rate and break down the numbers.

If you’re running ads with a 50% ACoS and maintaining a competitive CPC of $1, you might think the best way to improve efficiency is by lowering bids. But here’s the risk:

🔹 Lower bids = lower ad rank = lower visibility
🔹 Lower visibility = fewer clicks from high-intent shoppers
🔹 Fewer high-intent clicks = lower conversion rates

That means, by cutting CPC, you might actually hurt conversions, making your ACoS worse instead of better.

So what’s the alternative?

Instead of focusing solely on CPC, focus on improving your listing’s ability to convert. If you currently generate one order every 10 clicks, what happens when your listing is better optimized?

✅ With improved A+ Content, enhanced images, better videos, and storefront updates, you might start converting 1.5 or even 2 orders per 10 clicks—without even touching your bids.

That’s how you win on Amazon.

This is exactly why we’ve transitioned from just an ad agency to a full media agency. We’re not just running ads—we’re building high-performing content that turns traffic into sales:

🎨 A+ Content that sells
🏪 Custom-built storefronts
📹 Animated & UGC-driven video content
🖼️ Optimized product images & infographics

If your listings aren’t built to convert, no amount of bid optimization will fix it. Winning on Amazon is about balancing both media strategy and content strategy.

Are you focusing on both?