Color, the silent salesman of e-commerce.

It's a powerful tool that can make or break your business.

Why?

Because people judge products within 90 seconds of seeing them - and up to 90% of this decision is based on color alone.

Kraft Heinz knows this.

Their restaurant partners refill their ketchup bottles with non-Heinz product, which isn't good for branding.

So they did the unthinkable:

They Pantone color matched the labels.

Now every time customers see their signature red, they know that it's genuine Heinz ketchup.

That's the power of color in action.

Brands use it to evoke feelings, connect with customers, and build trust.

I wonder if Heinz used PickFu on that Pantone color choice.
Hmmm.