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Jan 05, 2025 12:00AM

Clear product labeling eliminates customer guesswork. When packaging shows 6 items, explicitly stating "6-pack" on the box reduces friction and improves the buying experience.

John Aspinall | Link to post

In 2025, stop making people count.

If it’s a 6 pack - write it on the box.

Why?

“But it is in the title, John.”

People are visual.

You show 6 pieces in the hero image.
⤷ Why not write 6 pack on the package?

Going into 2025, make your resolution be to remove any friction it takes for someone to purchase from you.

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