One Strategy That Doubled Our CTR Success👇


This year has been the year of the main image optimization; next year will be the same. We all know the importance of capturing clicks.

We were blessed to work with many amazing brands and were able to optimize over 1,000 main images. WE FAILED A LOT!

Here is the one key takeaway we learned from those tests: we have doubled our success rate:

CLARITY 🙄

There is a lot of chatter about adding decorative elements to your main images, packaging, and other design elements that turn your main image into a Christmas tree.

But we have realized those do not work that often. Yes, they can win polls sometimes, but when uploaded to SC Manage Experiments, for some reason, they were failing.

That's why we now prioritize clarity over anything else. Is your main image clearly displaying the product in the best manner possible? That is the first question I ask myself when I assess the main images we submit.

Yes, you can still make it POP by enhancing certain elements. But start with a clear product image - it also helps with conversions. Do not mislead your audience by dressing up your bad product image; instead, show them what the product actually is. Invest in good product photography or renders (start with that).

Trust me! We have the data...