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Nov 25, 2023 12:00AM

Challenge your Amazon Vendor Manager with these five key questions during negotiations. The questions focus on AVS support, Auto Marketing's contribution to growth, investment justifications, potential mid-year investment reductions, and comparative brand costs.

Martin Heubel

✋ Five questions to challenge your Vendor Manager during #Amazon vendor negotiations:

1- How will Amazon improve the AVS support in 2024?

2- How has Auto Marketing contributed to growth this year?

3- What growth assumptions justify Amazon's investment ask?

4- Will Amazon reduce investments mid-year if targets aren't met?

5- We know that other brands don't pay for this. Why should we?

Asking these and other questions allows you to negotiate on -𝒚𝒐𝒖𝒓- terms.

Instead of answering to your Vendor Manager.

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What other questions can you think of?

Leave them in the comments!

#amazonvendor #amazonstrategy

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